PROGRAM

The conference on e-mail communication in the Czech Republic

arrow 5. October 2017
time Registration from: 08:00 - 09:00
Time of the event: 09:00 - 17:00
place Konferenční centrum City,  Na Strži 1702/65, Praha 4

09:00
09:05

Opening

09:05
09:55

Email Marketing in 2017 and beyond

Position of e-mail in 2017. The news and the freshest trends. Does it pay to prepare interactive e-mails? What are their strengths and what are their weaknesses? You will learn quite a bit about accessibility of e-mail and why, due to its credibility, e-mail is still the key in communication. The topic of artificial intelligence and machine learning in e-mail cannot be ignored. Is it just another buzzword, artificial bubble, or does the future of e-mail lay in this area? Which elements can already be influenced using the AI and with what results? Last, but not least, we will take a look at some inspiration from abroad.

Alex Ilhan Alex Ilhan
Senior Email Developer
Email on Acid
i
09:55
10:35

Innovations in Email Marketing – User Profiling, Deliverability, Advanced Personalization

We heard you out and we are meeting with Frank for the second time. Although this time, it is with a real case study from abroad. No slideware, overestimated figures or marketing sales speech. Do not expect to find that in the E2020 main conference room! :-) What is the significance of automation? How better results can be achieved using more detailed analyses and linking more channels? What does the cooperation between ESP and the client look like west of our border?  You will learn all that, with a small detour on how deliverability becomes an alpha and omega of e-mail marketing.

Frank Strzyzewski Frank Strzyzewski
Managing Director
XQueue GmbH
i
10:35
11:00

Coffee break

11:00
11:50

Five things I learned about relevancy from sending 53 million big shiny eCommerce emails

How difficult is it to be a successful freelancer in e-mail marketing? To be successful, do you need an agency or well-known ESP behind you? Becs will show us that it is possible with “merely” enough erudition, drive for innovations and desire to share all gained experience. And she will introduce those in her speech, she held for this year’s Litmus Live, which you, the attendees of E2020, will get a chance to enjoy too.

Becs Rivett-Kemm Becs Rivett-Kemm
Email Marketing Expert
Conversio
i
11:50
12:35

One-time buyers: How to engage them to convert into frequent buyers?

So you've got a whole lot of customers who make one purchase and that's the end of their customer journey with you? It's much more expensive to acquire new customers than it is to retain them. Learn how a 5% increase in retention can increase your revenue by 125%.

Dominik Krześlak Dominik Krześlak
Senior Account Manager
Expert Sender
i
12:35
13:30

Lunch

13:30
14:15

How Marketing is being reinvented in the Cognitive World

Derick will take you to the world of corporate business. What was the importance of acquisition of Silverpop for IBM and why is Watson the IBM’s principal product? You will learn how does the IBM Watson Campaign Automation fit into this concept and much more from the personality connected for nearly quarter of a century with IBM and the field of strategy multichannel, its development on side of the customers and feedback from them.

Derick Wiesner Derick Wiesner
European Digital Marketing Leader
IBM Watson Customer Engagement
i
14:15
14:45

Pre-marketing, pre-segmentation and modern possibilities of online acquisition

Do you think that the personalization is possible after few weeks from acquisition of a new contact?  Ideally, with a shopping history, information obtained from registration and preference centre? This lecture will make you think again. It is possible to personalize already during the acquisition process! And thus increase significantly success rate of new client acquisition – let alone the head start you get on your competition. What are the possibilities of the modern online acquisition with minimum costs and demands on implementation? Moreover, what are the results we should be reaching in 2017, and which techniques should we use?

Martin Halama Martin Halama
Senior Email Marketing Specialist
ACOMWARE
i
14:45
15:15

Chatbot jako univerzální uživatelské rozhraní: Fantazie nebo realita

Přednáška představí na obecné úrovni principy a výhody konverzačního rozhraní (chatbot) v podnikovém prostředí. Definuje hlavní funkce, které musí konverzační rozhraní splňovat, aby mohlo být úspěšně nasazeno v podnikovém prostředí. Následně bude prakticky představen chatbot na platformě IBM Bluemix, a to jak tyto požadavky splňuje. Na závěr bude představeno několik případových studií.

Tomáš Kadlec Tomáš Kadlec
IBM Certified IT Architect
IBM Česká republika
i
15:15
15:40

Coffee break

15:40
16:00

Jak neztratit brand v e-mailingu a několik trendů k tomu

Marek Říha Marek Říha
Head of Consulting
ACOMWARE
i
16:00
16:25

Nechejte e-mailové kampaně na umělé inteligenci. S trochou pomoci to zvládne líp než člověk

Jožo Kováč Jožo Kováč
Product Marketing Manager
Exponea
i
16:25
17:00

Panel discussion

Panel discussion: what kind of conference this would be without a panel discussion? We chose representatives from various areas and we will introduce them to you in the time to come.

Panelová diskuze
Tomáš Haškovec
/SpokojenyPes.cz,
Dominik Píchal/Grizly.cz,
Milan Polák/Different.cz
i

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Event has taken place



1st YEAR
18+
vystupujících
2
sály
14+
hodin přednášek a workshopů
1
večerní afterparty #emailing2020
Organizer
logo Acomware
ACOMWARE s. r. o.
www.acomware.cz
Budějovická 778/3
140 00 Praha 4

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